The Perfect 'After-Care' Text: Automating 5-Star Reviews

You just delivered an amazing service. The client walks out feeling fantastic. But if you don't ask for a review right now, that feeling fades, and the opportunity is lost. Automating this step is the secret to 5-star growth.

What is the "Walk-Out" gap in salons?

The "Walk-Out" gap is the critical missed opportunity between service completion and client departure. Most salons rely on the receptionist to ask, "Let us know how it went!" But clients are busy. By the time they get to their car, they've moved on.

When is the perfect time to ask for a salon review?

The perfect time to ask for a review is 30 to 60 minutes after checkout. Seglo's Marketing Suite sends a text automatically during this golden window.

• The Check-In: "Hi Sarah, just checking in on your new color! Remember to wait 48 hours before washing." (Adds value first).
• The Ask: "If you love it, would you mind leaving us a quick review? [Link]"

Because this happens while the dopamine of the new look is still high, conversion rates skyrocket.

Key Takeaways

• Value first, ask second: Send after-care advice before asking for a favor.
• Timing is everything: 30-60 minutes post-appointment is the golden window.
• Make it one click: Direct links to Google Maps increase follow-through by 500%.