Seglo products and pricing

Choose what your
business needs.

Run your grooming business with Seglo Booking, share a business number with Seglo Phone, or use both. Each product has its own subscription.

Seglo Booking

Manage bookings, pet records, your team and payments in one place.

Available on its own. Seglo Phone is optional.

Free · 50 bookings/month · 1 location

A$0/month

Paid plans from A$49/month + GST with unlimited bookings, Tap to Pay, Grooming Care and reports.

See Seglo Booking plans

Keep the Free plan or try Starter features for 14 days.

Seglo Phone

Make calls, send texts and share photos from one business number.

Available on its own. No booking software required.

A$79/month + GST

A$149 setup + GST, once. Two people included; each extra person is A$29/month + GST.

Standard Australian calls, SMS and MMS included under fair use. You pay per person, not per phone: each person can use as many phones and tablets as they like at no extra charge. Each number is its own plan at the same price. AI Receptionist is charged separately.

Get Seglo Phone

Month to month. Monthly billing starts when your number goes live.

Full Phone pricing and terms

Using both? Connect calls and messages to your customer, pet and booking records in Seglo Booking.

Seglo Booking plans

Every plan includes your whole team.

Owners, groomers, bathers, receptionists and casual staff all get their own login. Choose by the features you need and how many locations you run.

Starting with the basics? . Your whole team is included.

Starter

For a grooming shop ready for unlimited bookings and tools to track return visits.

$49

per month + GST

What’s included

  • Everything in Free
  • Grooming Care — see which pets need their next groom booked
  • Sales, booking and client reports
  • Tap to Pay on supported iPhone and Android devices
  • Gift cards and service bundles
  • Charge saved cards for cancellations and no-shows under your policy

Plan limits and credit

Bookings
Unlimited
Team
Unlimited
Locations
One location
Monthly credit
None · top up as needed

Your monthly estimate

A$49

per month + GST

Phone and AI Receptionist sold separately

Starter plan$49

No monthly credit. SMS reminders are pay-as-you-go at $0.06 per segment from credit you top up; email reminders are free.

Seglo charges your business 0.5% per successful eligible online payment, including GST. Stripe processing fees are separate.

14 days with Starter-level access. No credit card.

Direct comparison

Everything in your plan.

Compare the everyday tools included from Free, what each upgrade adds, and which services are charged separately.

52 items across 9 categories. Monthly prices are in AUD, excluding GST.

Showing Starter and Growth

Starter

$49

Growth

$99

Bookings, locations and credit4 features

Bookings per month

Starter

Unlimited

Growth

Unlimited

Included locations

Starter

1

Growth

1

Additional locations

Starter

Choose Scale

Growth

Choose Scale

Monthly usage credit

Starter

A$0

Growth

A$5
Bookings and calendar7 features

Online booking page

Starter

Included

Growth

Included

Book several pets together

Starter

Included

Growth

Included

Calendar by groomer and appointment list

Starter

Included

Growth

Included

Let customers choose a groomer

Starter

Included

Growth

Included

Set how soon and how far ahead customers can book

Starter

Included

Growth

Included

Drop-off windows

Starter

Included

Growth

Included

Waitlist to record and manage waiting customers

Starter

Included

Growth

Included
Grooming time and capacity5 features

Set price and grooming time by breed, size and coat

Starter

Included

Growth

Included

Booking time based on groomer skills

Starter

Included

Growth

Included

Plan each grooming step and its equipment

Starter

Included

Growth

Included

Allow time between appointments

Starter

Included

Growth

Included

Offer booking times closer together

Starter

Included

Growth

Included
Customers and pets6 features

Customer records and their pets

Starter

Included

Growth

Included

Pet Card — choose which pet details to collect

Starter

Included

Growth

Included

Pet notes and grooming history

Starter

Included

Growth

Included

Appointment photos

Starter

Included

Growth

Included

Additional questionnaires and consent forms

Starter

Not included

Growth

Included

Controls for private customer details

Starter

Not included

Growth

Included
Team management8 features

Team members

Starter

Unlimited

Growth

Unlimited

Staff schedules and rostering

Starter

Included

Growth

Included

Business hours and staff availability

Starter

Included

Growth

Included

Groomer skills and service assignments

Starter

Included

Growth

Included

Pay calculation and commission

Starter

Included

Growth

Included

Staff handbook and required reading

Starter

Not included

Growth

Included

Leave requests and time off

Starter

Not included

Growth

Included

Timesheets and staff check-in/out

Starter

Not included

Growth

Included
Payments and accounting11 features

Record cash and payments taken elsewhere

Starter

Included

Growth

Included

Stripe online payments — setup and fees apply

Starter

Included

Growth

Included

Save a card at booking — Stripe setup required

Starter

Included

Growth

Included

Booking deposits — Stripe setup required

Starter

Included

Growth

Included

Charge saved cards for cancellations and no-shows

Starter

Included

Growth

Included

Tap to Pay on supported iPhone and Android devices

Starter

Included

Growth

Included

Gift cards

Starter

Included

Growth

Included

Service bundles

Starter

Included

Growth

Included

Retail products and stock levels

Starter

Included

Growth

Included

Discount reasons and promo codes

Starter

Included

Growth

Included

Xero two-way sync

Starter

Not included

Growth

Included
Return visits and filling gaps3 features

Grooming Care — see pets due for their next groom

Starter

Included

Growth

Included

Match waiting customers to cancelled times

Starter

Not included

Growth

Included

Automatic gap filling

Starter

Not included

Growth

Included
Messages and optional products4 features

Email appointment reminders

Starter

Included

Growth

Included

Automated SMS reminders

Starter

Uses credit

Growth

Uses credit

Seglo Phone — calls, two-way SMS and MMS

Starter

Separate subscription

Growth

Separate subscription

AI Receptionist

Starter

Separate subscription + usage

Growth

Separate subscription + usage
Reports and multiple locations4 features

Sales, booking and client reports

Starter

Included

Growth

Included

Manage multiple locations

Starter

Not included

Growth

Not included

Compare staff performance

Starter

Not included

Growth

Not included

Business performance overview

Starter

Not included

Growth

Not included

Seglo charges your business 0.5% per successful eligible online payment, including GST. Stripe processing fees are separate. Card collection and deposits require completed payment setup. Cancellation and no-show charges follow your policy and the customer’s authorisation. SMS uses prepaid credit. Seglo Phone and AI Receptionist are not included in any Booking plan.

Optional AI Receptionist

Let AI take routine calls.

Answer customer questions and take bookings by phone. When a call needs your team, AI leaves a callback request with the reason.

A$149/month + GST

Inbound AI calls: A$0.40/min. Outbound AI calls: A$0.70/min. Usage prices exclude GST and are paid from your credit.

Optional with Seglo Booking. Separate from Phone and its one-off setup charge.

See how AI Receptionist works

The small print, kept readable

Your monthly plan and other charges.

Seglo charges your business 0.5% per successful eligible online payment, including GST. Stripe processing fees are separate. There is no per-booking commission.

Credit is a balance you spend on automated SMS and AI calls. These pause when it runs out, unless you turn on automatic top-ups.

SMS and AI call rates
Reminder or notification SMS
$0.06 per segment
AI answers a call
$0.40 per minute
AI calls a client back
$0.70 per minute

SMS and calls your team sends through Seglo Phone are included. Credit top-ups start at A$5. Subscription and usage prices exclude GST. The Seglo online payment fee includes GST.

Seglo Phone terms

Before you decide

Questions before choosing a plan.

How many bookings are included?

Free includes up to 50 bookings per month. Starter, Growth, Scale and Custom have unlimited bookings. Each pet appointment counts once, in the month of its service date using your shop’s timezone. Cancelled bookings do not count. Rescheduling moves the booking to its new month.

How are additional locations charged?

Scale includes two locations for A$199 a month. Each additional location is A$49 a month. For example, three locations would cost A$248 a month and five would cost A$346. Prices exclude GST. Extra locations do not add monthly credit.

How much monthly credit is included?

Free and Starter have no included monthly credit. Growth includes A$5 and Scale includes A$10 per business, shared across all locations. Email reminders are free. Automated SMS and AI call usage use credit; top up when needed. AI Receptionist requires its own subscription.

Will these plans change my existing subscription?

No. Existing accounts keep their current plan terms, including their booking allowance, locations and monthly credit. The plans shown here apply to new accounts.

What payment fees does Seglo charge?

Seglo charges your business 0.5% per successful eligible online payment, including GST. Stripe processing fees are separate. For an eligible A$100 payment, the Seglo fee is A$0.50. Accept the payment fee terms and complete Stripe setup before collecting payments. This fee is separate from your monthly plan and credit.

Is a waitlist included in Starter?

Yes. Every Seglo Booking plan, including Free and Starter, includes a waitlist to record and manage waiting customers. Growth adds matching waiting customers to cancelled times and automatic gap filling.

What happens to my existing Enterprise plan?

Existing Enterprise subscriptions keep their current plan, credit and support terms. Enterprise is no longer offered for new selections. Contact us to discuss a different plan or a custom arrangement.

What can I do on the Free Seglo Booking plan?

Free includes up to 50 bookings per month. Run one location with your whole team using a calendar, online bookings, pet records, rostering, pay calculation and commission. There is no monthly software fee.

Record cash or payments taken outside Seglo; connect Stripe to accept online payments and collect a saved card at booking after completing payment setup. Charging saved cards for cancellations or no-shows requires a paid plan. Tap to Pay requires a paid plan.

Email reminders are included, and SMS reminders use prepaid credit. Phone and AI Receptionist are charged separately.

Can I see when each pet needs its next groom?

Yes. Grooming Care is included from Starter at A$49/month, excluding GST. Set how often a pet needs grooming, see when it is due back and check whether the next visit is booked.

Can I buy Seglo Phone on its own?

Yes. Seglo Phone is a separate product for business calls, SMS and MMS. You do not need booking software or a Seglo Booking subscription.

What changes when I use both products?

When you also use Seglo Booking, recognised callers can be matched to your customer, pet and booking records. Each product keeps its own subscription and billing.

Is Seglo Phone charged per person?

Yes. The A$79 monthly price includes two people. Each extra person is A$29 a month, up to five people per number. A person is anyone you give phone access to. You pay per person, not per phone: each person can use as many phones and tablets as they like at no extra charge. Setup is A$149 once. Prices exclude GST.

Is the AI receptionist included?

AI Receptionist is optional and charged separately: A$149 a month plus A$0.40 per inbound AI minute. Outbound AI calls cost A$0.70 per minute. Prices exclude GST. The monthly AI fee is separate from the one-off Phone setup charge.

Who counts towards a Seglo Booking plan's team size?

Every Seglo Booking plan includes unlimited team members: owners, groomers, bathers, receptionists and casual staff. Choose a higher plan if you need its features or more locations. People with Seglo Phone access are counted separately.

Which product has a free trial?

You can keep the Free Seglo Booking plan for your whole team at one location with no time limit, or try Starter-level features for 14 days with no credit card required. Seglo Phone has a paid setup and a monthly subscription that starts when your number goes live. Its cancellation and refund terms are on the Phone pricing page.

What happens when my credit runs out?

Automated messages and AI calls pause when credit runs out, unless you have enabled auto top-up. Auto top-up charges your card according to the amount and threshold you choose. Standard Australian calls, SMS and MMS your team sends through Seglo Phone are included in its plan under fair use.

Is GST included?

Seglo subscription, setup and usage prices are in Australian dollars and exclude GST. GST is added to your invoice. The Seglo 0.5% eligible online payment fee includes GST. Payment provider fees are separate.

Seglo Booking · Free for 50 bookings a month

Try it with your shop. Get help moving your records.