Seglo vs Pawfinity: scheduling, calls and staff pay

Full disclosure: we build Seglo. Everything below about Pawfinity is based on their published pages, read on 24 August 2026. Where they are ahead of us it says so, and there is a whole section further down arguing their case rather than ours. Where we could not find something on their site, this page says that instead of guessing.

At a glance

What changes for your team

Start with three practical checks: time inside each groom, who answers your phone and how records reach your bookkeeper.

Plan the time each step needs. Choose who does each part of the groom, how long it takes and which equipment it needs. Your groomer can take another booking while an assistant does part of the work.

Check customer details when the phone rings. With Seglo Phone and the grooming software, recognised callers can open their customer, pet and booking details. The Pawfinity pages reviewed for this comparison did not identify an in-app calling service.

Check Australian billing and your Xero workflow. Seglo bills in Australian dollars, with GST added. Xero sync is available on Scale plans, and the optional phone service uses an Australian mobile number for calls, texts and photos.

Plan time for an assistant to help

A long visit may include steps that don't need your groomer for the whole time.

Try your own service steps in each product before deciding which fits your shop.

Pawfinity puts an appointment on a calendar and does it briskly: “Book Anything™ any way you want, 24/7”, with an entire month of availability delivered to a client “in under a second.” The appointment is the unit.

Set aside time for an assistant to help, or keep the whole groom with your groomer. Choose which services each person can take so customers book someone suitable.

You can offer other work during a step when the groomer is available.

Who answers when you're busy grooming?

Pawfinity does not sell a phone product. There is no calling page and no VoIP feature, and their FAQ settles it: “There are no hidden fees with Pawfinity. SMS (text) is the only add-on service available.” For a salon happy with the handset on the counter, that may be the right answer.

Seglo answers on the number already painted on your shopfront. The call arrives with the client, the pet and the standing note on screen while it is still ringing, and it can land on a phone in the grooming room instead of the one nobody can reach. The AI receptionist is optional, off by default.

With three to six staff, every hand in the building is wet at eleven on a Saturday. That is the hour this either matters to you or it does not.

The text message, and whose number it comes from

Pawfinity’s texting is real texting: “True 2-Way, full text messaging directly through the software. Your clients can type out full rich message replies.” Inbound replies are free, which is a fair way to price a conversation.

Outbound is credits. Their pricing page lists $0.05 USD a message under 500 a month, sliding to $0.035 above 1,501, and the Royal Package carries “up to 250 Complimentary SMS Credits.” A number of your own exists as “Dedicated SMS phone numbers available (lease required)”, and the lease price is not published, so ask them for it.

Picture messaging appears nowhere on their site. In Seglo the finished groom goes back to the owner as a photograph from the business number rather than a link to a portal. Why that is rare in Australia.

Check your bookkeeper's workflow

Look for Xero on Pawfinity’s site and there is nothing to find. Their accounting integration is Quickbooks Connect, “an automatic, seamless way to send your Pawfinity transaction data to Quickbooks, every night,” with a “Quickbooks Online account required, subscription not included.” One direction, transactions only.

Seglo reconciles with Xero in both directions, and the pay run exports into it, so hours and commission land in the same ledger your BAS comes out of.

Then the invoice itself. Pawfinity prices in United States dollars and does offer AUD, with the caveat printed on their own pricing page: “Non-USD currency monthly rates fluctuate with the exchange market and includes a 2% foreign currency exchange fee.” So the Australian number moves every month and two percent of it is the exchange. Seglo bills in Australian dollars excluding GST, per business rather than per location, and March costs what February did.

Where Pawfinity is the better answer

Take this part seriously. They have been shipping since 2010, say the product is “in use in 12 countries,” and publish a “99.999% uptime history since it’s public launch.” It is, in their words, “line-by-line hand crafted code written without the assistance of external frameworks.”

The concrete places they beat us. They take the money at the booking: “Take deposits or payments in full directly through the online booking system on some or all services, fully configurable.” Seglo holds the booking with a card on file instead, so nothing leaves the client’s account to book and you are still covered on the day, but the money is not banked before the dog arrives. They will also migrate you off almost anything by hand, for nothing, from “CSV, JSON, or even regular spreadsheet files.” And they print their card rates on the page, 2.99% + $0.30 online and 2.79% + $0.05 on the terminal, where we quote ours on request. Their FAQ adds “unlimited employee profiles, logins, clients, pets, appointments, photos.”

Check these requirements before moving

Seglo does not track vaccination expiry. Vaccination is a field on your intake form: recorded and searchable, but it will not expire or warn you. We could find no vaccination page on Pawfinity’s site either, so treat that as a question to put to both of us.

Our reports read on screen and there is no download button. Pawfinity publishes “Service Reports” for “report cards, training evaluations, etc,” which is a different thing again, and no business reporting or export page. If a spreadsheet at month end is the point, make us both show it live.

And our automated import runs from Square only. Everything else is a person here doing it with you, which is exactly the job Pawfinity does free.

What each one costs

Pawfinity publishes three tiers. Groom & Train and Stay & Play are both “$55 /month billed annually” or “$60 /month billed monthly.” The Royal Package, the one covering grooming and boarding and daycare together, is “$100 /month billed annually” or “$110 /month billed monthly.” On top of that sit SMS credits and document storage from $5.00 a month.

Seglo starts at $49 a month, Australian, excluding GST. Seglo Phone is $149 once and $79 a month for two people, $29 a month for each extra person, up to five. The AI receptionist is a separate $149 a month plus 40 cents a minute.

Compare the full bill for your shop: Include your required team size, messages, storage, phone services and payment fees. Check the currency and tax treatment before comparing totals.

Which should you pick?

Everything about Pawfinity here was read from their own pricing, features, about and FAQ pages on 24 August 2026 and linked to the source pages. Where this page says something is not published, it means we looked and did not find it. Products change; tell us if something is out of date and we will correct it. Pawfinity is a trademark of its owner; Seglo is not affiliated with, endorsed by, or sponsored by Pawfinity.