Seglo

What do I need to know about a dog before I put it in the book?

Every grooming booking is a promise about time made before anyone has seen the coat, and the gap between the booking you took and the groom you actually do is where a day falls apart: a matted double coat booked as a tidy-up, a nervous dog booked into a two-dog hour, a first puppy clip booked as a maintenance trim. The real decision is how much you ask before the slot is held. Ask nothing and the diary fills quickly, then you absorb the difference yourself in unpaid minutes, a queue running late, and a price you cannot raise once the dog is on the table. Ask too much and owners give up halfway through the form. Most groomers settle on five answers: breed, size or weight, how the coat has been kept since the last groom, when that was, and anything about behaviour or health that changes who handles the dog. Those five set the duration and the price, which is what a booking really is.

Guides

  1. What to look for in dog grooming software, and what to ignore

    The handful of criteria that actually decide a grooming software purchase — how the bill behaves as you grow, whether the diary models the work or just the hour, who answers the phone in your timezone, and what you can get back out.

    24 August 2026

  2. When a booking form comes back blank

    An unticked box is not a "no". Which missing answers you can carry into the day, which have to be closed before the dog arrives, and why the record needs a third state.

    24 August 2026

  3. Before the slot, or after they've confirmed?

    What has to be answered before a grooming slot is held, what can wait for the confirmation screen, and the one question worth asking twice.

    24 August 2026

  4. They moved it. What happens to the deposit?

    A rescheduled groom leaves the same hole in your day as a cancellation. How much notice to ask for, and what happens to the deposit when the booking moves.

    24 August 2026

  5. The first groom is the one you're guessing at

    A regular's booking is a job you've already measured and a first-time dog's is a guess. What that guess costs, and the four ways a groomer ends up paying for it.

    24 August 2026

  6. What earns a permanent place on a dog's record

    The test for what goes on a grooming client's record is whether a stranger could act on it before the dog is on the table.

    24 August 2026

  7. Which questions are worth losing a booking over?

    A question earns its place on a dog grooming booking form when its answer changes the length of the slot, the price, or who takes the dog.

    24 August 2026

  8. Straight in, or ask first?

    Which dog grooming clients should book online instantly and which should come as a request — the line is whether you can size the job before the dog arrives.

    24 August 2026

  9. Who gets to put a dog in your diary?

    Online booking for dog groomers is three choices, not two: they book and it's confirmed, they request and you approve, or everything comes through you. What each one really costs.

    24 August 2026

  10. How fast you have to answer a booking request

    The number that matters is not how quickly you usually reply. It is the longest anyone will ever wait, and it has to be shorter than the notice on the slot they asked for.

    24 August 2026

Do it in Seglo

The steps for the same decision, in the product.

What shipped

The most recent changes to the product itself.

See it in the product

The other four decisions

Ready to run it this way?

Seglo takes the booking, holds the right groomer and the right equipment, and keeps the day moving.