Automatic review requests

Seglo texts your customers the evening after their visit and asks for a Google review. You never send one — you only ever stop one.

A shop's rating moves because someone asked. Asking is also the job that never gets done — it lands on whoever is at the counter at the busiest moment of the day, and it has quietly stopped happening by Wednesday. So Seglo does the asking. The evening after a visit, the customer gets a short text from your own number with your Google review link. Nobody writes it and nobody sends it. The only thing anyone ever does is stop one.

Open in app: Reviews

Turn it on for a shop

Go to Settings → Reviews. There is no separate on switch — connecting Google, or pasting your review link, is the act of turning it on.

Connect Google is the fuller option. As well as sending the asks, Seglo reads your star rating and review count and lets you reply to reviews without leaving Seglo. You then pick which Google listing belongs to which shop.
Paste a review link is a first-class alternative, not a fallback — plenty of shops have no access to the Google account their listing sits under. The asks go out exactly the same; you just won't see your rating inside Seglo.

It is per shop. A group with three locations has three Google listings and three ratings, and can run this at one shop and leave it off at the others.

Two things to know before you click:

Your star average will probably dip while your count climbs. A 4.9 built from only ever asking your fans moves toward your real average once you ask everyone. The count grows faster than the average falls, and a 4.7 from 300 people carries further than a 4.9 from 20.
Nothing from before you turned it on is ever asked. There is no backfill, so switching on does not dump a month of texts on people who came in weeks ago. The first asks go out the following evening.

Stop an ask before it goes out

This is the whole job, and there are two ways to do it depending on who you are and when you find out.

On the day, at the counter — a booking label. Your team can stick a "don't ask" label on the visit from the booking's Labels row, and that visit is never asked. Settings → Reviews offers to create the label for you the first time; you can also switch No review ask on for any label you already use under Settings → Booking labels. Use it the moment something goes sideways, while the customer is still in front of you.

The next morning — the calendar's Activity tab. Owners and managers see a short list at the top of the board of what is going out that evening, each row showing the customer, the service, the photo and the message. Tap Don't ask on any row. Most days the right outcome is that you read it and do nothing: it is a veto list, not a to-do list. Rows held back by the day's limit are listed under it and can be stopped too.

You can also switch a whole shop off in Settings → Reviews. If asks are already queued for that evening, Seglo tells you how many will be cancelled — turning the shop back on later does not bring them back.

To stop asking one person for good, open their client profile and switch Review asks off. The same one-tap option sits next to each Google review, for when you recognise a reviewer and don't want to ask them again.

Answer a customer who replies

If a customer texts back before the ask goes out, the ask pauses and waits for you. It is not silently dropped — the people most likely to reply are the ones most worth asking.

The reply lands in your ordinary messages, in the same thread as every other text with that customer. There is no separate feedback inbox, and that is deliberate: one place to answer people beats two, and a second inbox is a second thing to forget to check.

The paused ask shows on the Activity tab with their message underneath it. Answer them, then pick one: Send tonight if it was ordinary booking chatter, or Never mind if it wasn't.

If a customer replies STOP, review asks for them end, and only they can undo it by texting START. Their appointment reminders still arrive — a reminder for a booking they made is a different thing from an ask for a review, and STOP does not touch it.

What it never does

These are the assumptions worth clearing up early:

It never tells you who left which review. Google gives us a display name and nothing else. There is no link between a review and a visit, and we will not invent one.
It never chases. One ask per visit. No follow-up, no reminder, no second attempt on someone who ignored the first.
It never asks the same evening. The gap is deliberate: trouble with a visit usually surfaces the next morning, and that overnight wait is what makes asking automatically safe.
It never lets you write or edit an individual message. You set the voice once. Editing them one by one would put back the job this removes.
It never screens customers by predicted sentiment. Guessing who will leave five stars and asking only them breaches Google's policy and sits on the ACCC's misleading-conduct line. Every completed visit is treated the same.

Change how it asks

Open Change these on a shop in Settings → Reviews:

Days after the visit and Time of day — when the ask goes out, on that shop's own clock.
Never before and Never after — the hours it will never text outside.
Most people a day — the ceiling for one shop. Anyone over it waits their turn rather than being dropped.
Wait before asking again — how long before the same person hears from you again.
Days we never ask — asks due on those days roll to the next one.
Give up after — how long a waiting ask stays worth sending.

With more than one shop, saving offers to apply the same settings everywhere.

Tips

Nothing going out at all? The ask is a text from the shop's own number, so a shop with no texting line cannot send one. Set one up under Phone numbers.
Fewer asks than visits? Open Reviews and tap the week's Not asked figure. It names the reason for every one of them — no phone number on file, asked recently, flagged with a don't-ask label, replied STOP, and so on.
People waiting instead of being asked? That is the daily ceiling doing its job. Raise Most people a day if you would rather they all went out.
Rating not updating? Reading your rating needs a live Google connection. If it lapses, Seglo keeps asking off the saved link and prompts you to reconnect — the asks themselves do not stop.
Photos ride along. When the visit has a photo shared with the customer, it goes out attached to the ask. Nothing breaks without one; the text simply goes on its own. See Appointment photos.

Appointment photos — the before & after that goes out with the ask.
Booking labels — set up the "don't ask" label your team uses at the counter.
Business profile — where your shop's own details live.
Phone numbers and routing — the texting line the asks go out on.